Road cycling. What's not to love?
The allure of the open road, human working in harmony with a simple machine, taking in the dramatic sights of the world. It's a romantic picture that's hard to resist...
Then BANG! Out of nowhere your glycogen stores drop off the cliff and you BONK!...
Le Bonkeur is a pragmatic, lighthearted response to a world of lofty ambition within cycling and the image sold by "premium" cycling apparel brands.
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We're realists with a sense of humour.
We ride the same roads, a lot. We battle with traffic, lack of sleep, balancing life and making time to go cycling.
We sweat & leave wet patches in cafes.
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We bonk.
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Quite often, and there's nothing wrong with that.
Stop taking yourself too seriously and enjoy the ride.
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Le Bonkeur brings a fresh lifestyle flavour to road cycling with some crypto metaverse magic thrown in for good measure.
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Bonk on!